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Employee loyalty as a manifestation of work satisfaction - psychological aspects of employee loyalty
Drnková, Veronika ; Rymeš, Milan (advisor) ; Kirovová, Iva (referee)
The main aim of this thesis is defining employee loyalty in its entirety and describing the concept of employee loyalty based on a qualitative research. The concept has been proposed by using theoretical knowledge, semi-structured interviews and qualitative method of thematic analysis with a partial process of grounded theory. The concept corresponds to the main research questions, and therefore formulates a theoretical definition of employee loyalty, loyalty aspects, and implications and possibilities of influencing loyalty within organizational processes. The results obtained illustrate the relationship between the job satisfaction and employee loyalty. The job satisfaction affects building and maintenance of a loyal employee relationship with the organization, but it could be also the consequence of such loyal relationship. The aspects of employee loyalty can include: personal skills, satisfaction, reciprocity of investments in the relationship, interpersonal trust, sharing of similar values and beliefs, experience, positive attitudes and desires, moral background, clear expectations and mapping of potential changes on both sides, knowledge of mutual goals, willingness to put common goals above individual ones, own responsibility towards common goals, mutual faith in the relationship, form of...
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Employee loyalty as a manifestation of work satisfaction - psychological aspects of employee loyalty
Drnková, Veronika ; Rymeš, Milan (advisor) ; Kirovová, Iva (referee)
The main aim of this thesis is defining employee loyalty in its entirety and describing the concept of employee loyalty based on a qualitative research. The concept has been proposed by using theoretical knowledge, semi-structured interviews and qualitative method of thematic analysis with a partial process of grounded theory. The concept corresponds to the main research questions, and therefore formulates a theoretical definition of employee loyalty, loyalty aspects, and implications and possibilities of influencing loyalty within organizational processes. The results obtained illustrate the relationship between the job satisfaction and employee loyalty. The job satisfaction affects building and maintenance of a loyal employee relationship with the organization, but it could be also the consequence of such loyal relationship. The aspects of employee loyalty can include: personal skills, satisfaction, reciprocity of investments in the relationship, interpersonal trust, sharing of similar values and beliefs, experience, positive attitudes and desires, moral background, clear expectations and mapping of potential changes on both sides, knowledge of mutual goals, willingness to put common goals above individual ones, own responsibility towards common goals, mutual faith in the relationship, form of...
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Application of Corporate Social Responsibility concept in Czech Republic
Christophová, Pavla ; Kotýnková, Magdalena (advisor) ; Vašenda, Jan (referee)
The thesis is focused on the evaluation of the application of corporate social responsibility concept in Czech Republic. The main aim is to make an analysis of the impact of activities from social pillar of CSR to enhance employee loyalty. The theoretical part provides an interpretation of the corporate social responsibility concept and also a description of the evaluation methodology KORP. During the solution social pillars of corporate social responsibility are evaluated by KORP and by using description method in three selected Czech companies. The results are compared by using comparative analysis with the results of a questionnaire survey among employees of selected companies. The conclusion of the thesis provides further opportunities for improvement in CSR application in order to strengthen employee loayalty to his company.
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The Loyalty management concept as a key strategy of productivity and success applied in SKODA AUTO, a. s.
Paleta, Vojtěch ; Hnilica, Jiří (advisor) ; Pekař, Stanislav (referee)
It is not really easy to achieve high level in customer satisfaction regularly. It is not easy to well listen to the consumer's voice. But it is more difficult to achieve a degree of loyalty to the customer become a company promoter. It is very difficult to manage the loyalty. It is very difficult to motivate employees for mutual and effective cooperation and communication. This thesis is an innovative experiment, in which the author tried to create an applicable concept of corporate loyalty management with regard to the analysis of the customer's voice and financial performance of the company. The next author's aim was a creating new perspective on learning organization with created matrix of loyalty management combination. The work is systematically supported by business examples, research and best practices, and it is methodically applicable process for loyalty management applied the example of the car manufacturing corporation SKODA AUTO, Inc.
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